Advertising in key school & library media, such as School Library Journal, The Horn Book and BooklistWinter 2022 Group Advertising in Booklist and School Library Journal (October 2021)Fuse8 digital advertising (February 2022) Featured title in Shake Up Your Shelves, a campaign to promote inclusive texts in curriculum, library collections, and in bookstores Featured title in ???Picture This: Family??? campaign, promotion to include:Group advertising via Booklinks, Curriculum Connections, and social ads targeting educators Educator guideSocial media campaign on HarperStacks blog feature Launch and lead promotion at school & library conferences and preview events (virtual and in-person)Pitch author for appearances at school & library conferences and preview events (virtual and in-person) Featured title on HarperStacks, the school & library marketing digital hub State and national award mailing