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Octave seems to have everything going for him: a good mind, a great job in advertising, a lavish apartment, girls, and a cocaine habit he can afford. But it soon becomes clear that he also has a serious problem with his life. From the moment when he storms out of the offices of a lucrative client after daubing the word `pigs` all over the walls with his own blood things begin to spiral dangerously out of control. `The top men in advertising? They`ve already started the third world war`, he claims. This belief inevitably spurs him on from violent words to violent deeds, stopping at nothing-not even murder. Beigbeder plays the investigative journalist and the philosopher as much as the novelist, and gives us the confessions of a disillusioned child of the millenium. Half fiction, half diatribe, there`s also a great deal of brilliant humour and hilarity in this expose of advertising and universal consumerism. An explosive subject and one of the most caustic authors of his generation make £9.99 a truly unforgettable read.
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