Hansel and Gretel — Maurice Sendak

Dedicated announcement advertising in School Library Journal, The Horn Book and BooklistEducator’s GuideLaunch and lead promotion at school & library conferences and preview events with educatorsPromotional hand outs at TLA and ALABlow up signage at TLA and ALAPitch interviews and behind—the—book features with influential educators and influencers Lead promotion on HarperStacks, the school & library marketing digital hubCreator—specific posts on social platforms boosted with educator—targeted advertising HarperStacks finished book sweepstakes