Damned and Fancy — John Brosnan

Travis Thompson had been a hard-hitting investigative journalist. Now he wore blue tights and a bright red codpiece, and rode a horse around a world which resembled a second-rate medieval movie set. Jack the demon told him he'd been transported here by magic, but Travis knew it couldn't be real. Right? But whatever the truth, he had to find his way home. He hadn't even cancelled the milk. Mind you, the cross-dressing princess was very beautiful, and Travis supposed you could get used to goats' testicle stew if it was your basic diet for long enough...