Dedicated announcement advertising in School Library Journal, The Horn Book and BooklistEducator???s GuideLaunch and lead promotion at school & library conferences and preview events with educatorsPromotional hand outs at TLA and ALABlow up signage at TLA and ALAPitch interviews and behind-the-book features with influential educators and influencers Lead promotion on HarperStacks, the school & library marketing digital hubCreator-specific posts on social platforms boosted with educator-targeted advertising HarperStacks finished book sweepstakes