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      Benetton

      by Jonathan Mantle
      Published
      Jul 2000
      Main Genre
      General Fiction General Fiction
      Pages
      337
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      About This Book

      Benetton is the story of an extraordinary family and the business they have built from humble origins to a skilfully orchestrated worldwide phenomenon. No other team name has such an ability to charm and shock, to subvert and yet preach conformism, to blend radicalism with capitalism, as Benetton. Behind the united colors and the seamless brand, there are also darker shades and looser threads. These include marginalized members of the family, aggrieved franchise holders, and banks. This is a success story from the frontline of the retail company, where soft fabrics mix with the smell of high-octane petrol and Grand Prix motor racing, and colored condoms combine with Catholicism and capitalism in their most red-blooded forms.

      Genres & Themes

      Genres

      General Fiction

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      Paperback

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      Paperback
      First Edition Jul 2000 Little, Brown ISBN13 9780751529975 ISBN10 0751529974
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