The Never Game — Jeffery Deaver

The son of a survivalist family, Colter Shaw is an expert tracker. Now he makes a living as a “reward seeker,” traveling the country to help police solve crimes and locate missing persons for private citizens.

“You've been abandoned. Escape if you can. Or die with dignity.”

Hired by the father of a young woman who has gone missing in Silicon Valley, Shaw's search takes him into the dark heart of America's cutthroat billion-dollar video-game industry. When another person goes missing, Shaw must Is a madman bringing a twisted video game to life?

Encountering eccentric designers, trigger-happy gamers, and ruthless tech titans, Shaw soon learns that he isn't the only one on the someone is on his trail and closing fast....